In a simplistic way, I felt that a soap maker who just made soap was a true soap maker...an artist. Master. Dedicated expert. I don't know why I had some preconceived notion that people who sold their handmade soap somehow degraded their product when they started to sell bath and body products. Like the products were an after thought.
Let's think about this. I have my own company, Product Body. We make and sell bath and body products. Of course, here I am having done it the opposite way. I started with bath and body and now I make soap, love making soap, am totally addicted to making soap, and now I sell my soap. Except it's not an after thought and so I eat my BIG FAT words and have stopped judging others. If you want to sell your products, sell whatever products you make.
Who am I to judge?
It's hard to balance product offerings, no doubt. If you offer only a few things, people want more items, if you offer too many things, people get confused and don't understand what to choose. If you offer one thing and are the best you can be and rock the world with that one thing? Well...I would have said 2 years ago that you should go with that because you stand out, but in this economy, if that one thing doesn't appeal to enough people, you are finished, unless you are independently wealthy, and in that case, I'd stick to it. (that was a really nice run-on sentence, dontcha think?)
I have no words of wisdom here, unfortunately, just soap spew...thoughts on "paper" so it gets out of my head and into yours.
You have to go with your gut and what works for the wallet. Sometimes, your business might begin to change directions in ways you didn't think it would go, and you must decide to either dig your heels in and keep it where it is or move with it. Tough decisions may be ahead.
Fortune for the day.