Friday, September 11, 2009

Personalized + Stamped

One of the things I've been wanting to do is stamp my soaps because I love the way they look and I think it is a fantastic marketing move. Think about it. You tear off the soap wrapping, stick it in the shower and use it one or two times, realize you love it and - BAM! What soap is this? Where did I get this? What was that company's name? Hmmmmph!

If your logo or name is stamped on it, you'll be sure after 4 showers, your name will still be visible. The other thing it does is gets your name branded in the showering person's brain because you're getting their undivided attention every morning for approximately 4 days (or more!). They pick up the soap, see your logo/name and wash with it 2 or 3 times per shower. It is brilliant marketing. Same goes for a powder room soap or guest soap.

What better way to promote yourself?

Sadly, I bought a soap stamp and it is too small and my letters are too "blocky". I should come up with a logo or try something else completely. My soap stamp was a failure because of how I designed it. Bleh.

Here are some beautifully stamped soaps.

Inner Earth Soaps in Australia

Arrogant Bastard soap by Magic Hands Workshop
Magic Hands logo

Nahia Creations makes wonderful soap.

Her husband actually makes soap stamps

Grumpy Girl stamp on her Ay Carumba Lime Margarita soap

Hello Bath + Body Co/Supplies by Hello
Owned by the lovely Daniela Maldonado

******UPDATE: I forgot Intentions! How could I have??

What are your thoughts on the subject?



heidi g. said...

jo, great post! i think branding is SO important in business. it sets you apart and leaves its mark. people remember you. the points youve made in this post are spot on. they use it, they see it .. over and over. even if its not a name. a logo, anything, will leave its mark. even if it slips their mind for a while, they next time they see it.. it strikes the memory. branding is key.

Naiad Soap Arts said...

Yes, great points made! I ordered a soap stamp a few weeks ago because I like the look of stamped soap but hadn't thought about the marketing part of it. I will be sure to stamp deep so it lasts for a while in the shower! :)

I hope you have better luck with your next soap stamp!

Alchemic Muse said...

Excellent post! I adore the look of stamped soap, and I’ve admired the stamps of Grumpy Girl and Magic Hands Workshop for a while. They give the soaps a wonderfully “finished” look… like an artists signature. I’ve been searching for a stamp I like, but I’ve yet to come across something I really like. I may have to have one specially made.

kat said...

...been meaning to get me one of those custom resin stamps from Anhoki... Her stamps always look so great. I love the stamp porn in this post!

Anonymous said...

You KNOW I have just spent half an hour seriously working on a stamp design of my logo! I've always had the idea in the back of my mind, but your post brought it forward today. All of those look SO good with just a little finishing touch. Thanks for the kick in the pants I needed!

Michele said...

Love,love,love the look of a stamped soap. Anhoki's in particular.

sweetpapaya said...

Great post/information. Beautiful stamped soaps-- you've introduced me to some soap companies I haven't seen before. Wonderful!

Burnt Mill Candles and Soap said...

getting a soap stamp has been on my to do list for ages really need to move it up higher.

innerearthsoaps said...

Thanks for featuring my soap here amongst these other lovely bars! I have only recently started stamping my bars, and I do love the finished look to them. A little extra effort, but worth it.

Haus of Gloi said...

I've been wanting to get a stamp for my soaps as well! The personalization is great!

I've been eyeballing Anhoki stamps for a little while, and I might have to cave soon!

Bambu Earth said...

My soap stamp was made by Anhoki's husband! :)
I just love it, and since I've been stamping my soap, I've had tons of people ask about it. It really is a great way to get people to remember your product!

Anhoki's Place said...

AWESOME!!! Thanks so much for adding our soap to this beautiful gallery of art. We very much appreciate it. The talent displayed here is amazing.

Unknown said...

Has anyone located a company in the US that makes soap stamps? We tried Laser Cutz in the UK, but after 4 attempts the guy gave up.

First time he simply got the size wrong. Second time, the line work (two even rings around our logo) were wonky and uneven. So we spent time sharing photos back and forth and getting everything perfect, Then on the third try, after correcting the wonky rings, he made the stamp the wrong size again. This was just kinda sad. And then he gave up.

I need to locate someone stateside that makes stamps like Laser Cutz in the UK